Unit 2 - Pre-production and Planning

Target audience definition: A specific group of people who may be interested in/need a product/service or media form. These groups of people can be segmented in many different ways. Demography. Targeting an audience: Age Gender Interest Geography Audience Research Quantitive audience research: - Quantitative audience research is when companies gather large amounts of information from large      groups of people, done via emails,phone calls and face to face surveys to determine how best to           make their product appeal to the target audience. -For films and marketing this is done with questionnaires, these groups are knows as 'samples" and     the larger the sample the more reliable the research is to fall beck on. -Paper questionnaire is a closed question survey, but people can still write on the paper their     thoughts and opinions. -Digital questionnaires collect exact da...

1. Identify two costs that you may need to consider when developing a new phone app and explain how these costs impact on the projects (6) One cost would be the cost for developing the actual app, and employing people to create the idea you have for the app and the wage of the designer of the app, either in terms of a graphic designer or someone that can code and create the app, they will probably be paid over an hourly rate. This will impact the project because if the wage is high the designer and create will have the motivation to create the app as quickly and as best as possible. Another cost would be the copyright fee that would have to be paid so that no other creater or company can not take or steal the name of the app once it has been launched. The impact of this pay on the project would be positive  as it allows the name to not be copyrighted or taken, with out some sort of consequence or royalty, however it may delay the project if they need to wait for this process to h...

formal / informal -Contractual ( formal ) Tasks are accepted under legal obligation (signed document) The clients desires and deadlines outlined must be met Both the clients and media producer must abide by the brief -Negotiated ( formal ) Both the client and media producer make decisions Through negotiations the brief may be altered -Cooperative brief ( formal ) Two or more media producers/production companies working together to meet the brief E.g. film producers and different a post-production house -Competition ( formal ) The brief is advertised/given to multiple media producers The producers dont have to pitch All the different producers create their product The client then picks which one is the best The reward is often just the prospect of getting your project published/ distributed -Commission ( formal ) A median company employs an independent company to produce a product for them on their behalf The brief is no negotiated between the media producer and t...

-The Leveson inquiry was a public, judge-led inquiry. -It was set up by Prime minister David Cameron to investigate the press after journalists at the The news of the World were accused of illegally accessing the voicemail messages on other peoples phones, without their knowledge or consent. -They were also accused of bribing police officers. -Some of those who had their mobile phones 'hacked' into in this way were celebrities, sports people and politicians. -The News of the World was closed down by its owner, news international, when this information became public. -Lord justice Leveson on the evidence presented at the Leveson inquiry, stated his recommendations on how the press should be regulated. They were: 1) Newspapers should continue to be self-regulated and government should have no power over what newspapers publish. 2) A news press standards organisation, with a new code of conduct should be created. To the bone: -One of the key problems is that ther...

Intellectual property:  Intangible property that is the result of creativity, such as patents, copyright, etc  Star Wars Copyright:  Prop designer who made the original stormtrooper helmets for star wars won his copyright battle with director George Lucas over his right to sell replicas. Lucasfilm sues for $20m in 2004, arguing Mr Ainsworth did not hold the intellectual property rights and had no right to sell them - a point upheld by a US court. (Implied contract about him copyrighting the helmets). Freedom of information act:  The Freedom of Information act (2000) provides public access to information help by public authorities. It does this in two ways: public authorities are obliged to publish certain information about their activities; and members of the public are entitled to request information from public authorities. According to Conservative MP Chris Grayling, journalists "misuse" the Freedom of Information Act to create stories. Data protection act: ...

The prezi is based on ofcom and what they do, what they don't do, who funds them and a case study at shows an example of that they have done. Joel and Harrison -  http://prezi.com/1y2gbv03jf1a/?utm_campaign=share&utm_medium=copy Theo and Luka -  https://prezi.com/p/qpewl0b93wkv/   Yllka and Daisy -  https://prezi.com/p/djnz1zkpqpm5/   Clark and Tahlia - https://prezi.com/p/6_opex3kka00/ Tom and Lucy -  https://prezi.com/f0gp_yiq32yh/edit/#0_30863873 These links present all the different regulators, what they do, how they work, what they accomplish. They also show what they are linked too 

What does the role of production designer entail? -Responsible for the overall look of the productions, design feel and atmosphere of the set. They create the design of the sets and the locations. During production, which other members of the production and which other areas of the production does the production designer co-ordinate with? -The directors and product designer discuss the feel of the production and weather they will use locations or if they would need to build sets. -They also use set designers are the ones that actually design the sets if they need to create sets. They are part of the product design team. -Discussions with costume design, lighting teams (DOP), so that they can work together in order to achieve a common theme. -Work with the script so that they can plan out the look they want for the TV drama or for a film. -For example with the BBC drama Wolf Hall the director didn't want a cathedral look for the drama, he wanted a more real life look, wante...

    This is an infographic that shows and explains the constraints that constantly happen on film and TV sets, for example personnel, and the type of people and their constraints when filming. Another constraint would be time and time management and how important the contingency plan and how pre-production teams plan backwards so that they can manage time better and manage the time so they have enough time to film the movie or TV in time for the final productions deadline.

Types of media productions: Television, websites, advertising, film Types of brief: Formal- A formal brief is where a production company is given a brief by the client that details the product they want produced. A formal brief is where a production company is given a brief byt eh client that details the product they want produced.  Informal- An information brief is not documented and is usually of the verbal kind. It is where the client and the company, which they have employed simply, discuss the requirement for the product they will be making and ultimately agree upon the project. Negotiated- A negotiated brief is where the media company may possibly have a disagreement or a possible issue with the assignment/ brief that they have been given and then negotiate with the client on how they can work their way around it while still sticking to the guildelines of the brief. Contractual- A contractual brief is a legal document, which is created between an employee and...

Who are we - Department who has the responsibility for franchising BBC platforms and formats. -BBC worldwide is the main commercial arm and a wholly owned subsidiary of the British broadcasting corporation (BBC). -In 2016/17, BBC worldwide's headline sales were £1,059.9m and headline profits £157.3m -BBC worldwide helps keep the licence fee as low as possible -Returning £210.5m to the BBC in the last financial year (equivalent to 12.2% of BBC's total spend on television content in the year) - Past 7 years the company has invested over £1bn in the UK's creative sector making it a major supporter for this increasingly important part of the 'UK plc'. -Sells programmes and formats produces by over 250 British independent advisory group, which is working to help grow creative industries export and inward investments. What we do 1.We partner: -Creative Development -Funding for BBC and indie -Securing international co-production deals -Equity investmen...

-Emarketer predicts that by 2020 online ads will account for 60% of marketing budget while TV will represent just 21.5% --> a decline from the projected 25% slice  anticipated this year. -The broadcasts audience research Board (barb) claims that the average UK viewer watched 45 TV ads w day without skipping. ITV -A 30 second ad during ITV's breakfast schedule between the likes of good morning Britain or Lorraine cost between £3,500 to £4,500 , while a peak rate alternative can cost anything from £10,000, £30,000 Channel 4 -On average Channel 4 is cheaper than ITV. A 30 second slot on daytime TV can cost between £1,00 to £2,000. Peak rates during shows like Hollyoaks or Catastrophe clock in at £10,000 to £20,000 Channel 5 - Channel 5 is the cheapest national ex-terrestrial channel to advertise on according to guerillascope's estimates. -The typical cost of a day rate as it £800 to £1,600 . A peak time slot - which can be purchased for breaks during programmes ...