unit 2 - pre-production and planning skills LO1 test (model answers)
1. Identify two costs that you may need to consider when developing a new phone app and explain how these costs impact on the projects (6)
One cost would be the cost for developing the actual app, and employing people to create the idea you have for the app and the wage of the designer of the app, either in terms of a graphic designer or someone that can code and create the app, they will probably be paid over an hourly rate. This will impact the project because if the wage is high the designer and create will have the motivation to create the app as quickly and as best as possible. Another cost would be the copyright fee that would have to be paid so that no other creater or company can not take or steal the name of the app once it has been launched. The impact of this pay on the project would be positive as it allows the name to not be copyrighted or taken, with out some sort of consequence or royalty, however it may delay the project if they need to wait for this process to happen.
2. Identify one act if legislation that is applicable to the creation of a new national newspaper and explain what impact it has (3)
The Leveson law, where the new national newspaper can not hack anyone from the public or public services such as police force to gather important information that they can post on their newspaper. The impact it that they can get shut down or worse, for example being arrested, exposed for their wrong doing, and set to prison.
3. You have been offered a job as an apprentice for a company called Align Media. When they offered you the apprenticeship, you were required to sign a form giving the intellectual property rights of any work you produce to Align Media.
Explain why you were required to sign this form (3)
You would be required to sign this form as the company want all rights to any work you would produce. It is also required so that you cannot give or sell any of your ideas to anyone else or any other company as long as you are working for Align Media, as the ideas that you may have technically are not your property they are the companies. Align media are also just protecting themselves so that other companies cannot steal your ideas, as yet again it would be considered legally their property.
4. Identify one type of revenue stream that you could consider to make a website profitable and explain why this might be an effective method (3)
GoogleAds it is views easy accesses to your website. It also counts and measures the amount of traffic and views you website may have, it also shows the percentage of product sales when advertising products and services on your website using Adsense adverts such as GoogleAds. Using a program like this is easy, free and partially relevant ads are included, it does not require any sort of set up except sign up.
5. Identify two ethical issues that you would need to consider before your team develops ideas for a documentary on refugees. Explain how these will impact on the project (8)
The first ethical issue would be how they portray the refugees, whether they make them all muslim or make them all seem like bad people who deserve the state they are in. The producers should be unbiased in the matter as that may determine the type of filming they do and the information they give as it may alter to fit a negative perspective and judgment of these refugees. The impact would be legal stance as if there is a negative portrayal there will be a lot of backlash and legal prosecutions The second ethical issue would be the identification of the refugees, as some may be in danger from the countries they escaped and they may be harmed if their identities are seen in the document and are released for anyone in the world to see. The impact would be legal stance as there will be back lash if the refugees get harmed or are in danger in any way.
6. Identify one regulatory body which could provide guidance with regard to creating a new advert for a children's charity. Explain your choice (2)
ASA, advertising standards authority. This organisation can give advice on what would be appropriate to show, and case studies of previous charity ads that have and haven't been appropriate
One cost would be the cost for developing the actual app, and employing people to create the idea you have for the app and the wage of the designer of the app, either in terms of a graphic designer or someone that can code and create the app, they will probably be paid over an hourly rate. This will impact the project because if the wage is high the designer and create will have the motivation to create the app as quickly and as best as possible. Another cost would be the copyright fee that would have to be paid so that no other creater or company can not take or steal the name of the app once it has been launched. The impact of this pay on the project would be positive as it allows the name to not be copyrighted or taken, with out some sort of consequence or royalty, however it may delay the project if they need to wait for this process to happen.
2. Identify one act if legislation that is applicable to the creation of a new national newspaper and explain what impact it has (3)
The Leveson law, where the new national newspaper can not hack anyone from the public or public services such as police force to gather important information that they can post on their newspaper. The impact it that they can get shut down or worse, for example being arrested, exposed for their wrong doing, and set to prison.
3. You have been offered a job as an apprentice for a company called Align Media. When they offered you the apprenticeship, you were required to sign a form giving the intellectual property rights of any work you produce to Align Media.
Explain why you were required to sign this form (3)
You would be required to sign this form as the company want all rights to any work you would produce. It is also required so that you cannot give or sell any of your ideas to anyone else or any other company as long as you are working for Align Media, as the ideas that you may have technically are not your property they are the companies. Align media are also just protecting themselves so that other companies cannot steal your ideas, as yet again it would be considered legally their property.
4. Identify one type of revenue stream that you could consider to make a website profitable and explain why this might be an effective method (3)
GoogleAds it is views easy accesses to your website. It also counts and measures the amount of traffic and views you website may have, it also shows the percentage of product sales when advertising products and services on your website using Adsense adverts such as GoogleAds. Using a program like this is easy, free and partially relevant ads are included, it does not require any sort of set up except sign up.
5. Identify two ethical issues that you would need to consider before your team develops ideas for a documentary on refugees. Explain how these will impact on the project (8)
The first ethical issue would be how they portray the refugees, whether they make them all muslim or make them all seem like bad people who deserve the state they are in. The producers should be unbiased in the matter as that may determine the type of filming they do and the information they give as it may alter to fit a negative perspective and judgment of these refugees. The impact would be legal stance as if there is a negative portrayal there will be a lot of backlash and legal prosecutions The second ethical issue would be the identification of the refugees, as some may be in danger from the countries they escaped and they may be harmed if their identities are seen in the document and are released for anyone in the world to see. The impact would be legal stance as there will be back lash if the refugees get harmed or are in danger in any way.
6. Identify one regulatory body which could provide guidance with regard to creating a new advert for a children's charity. Explain your choice (2)
ASA, advertising standards authority. This organisation can give advice on what would be appropriate to show, and case studies of previous charity ads that have and haven't been appropriate
What did you learn from completing this task in relation to what you need to focus on for your preparation for the exam?
ReplyDeleteAll the best
Mr Cooper