TV Advertising
-Emarketer predicts that by 2020 online ads will account for 60% of marketing budget while TV will represent just 21.5% --> a decline from the projected 25% slice anticipated this year.
-The broadcasts audience research Board (barb) claims that the average UK viewer watched 45 TV ads w day without skipping.
ITV
-A 30 second ad during ITV's breakfast schedule between the likes of good morning Britain or Lorraine cost between £3,500 to £4,500, while a peak rate alternative can cost anything from £10,000, £30,000
Channel 4
-On average Channel 4 is cheaper than ITV. A 30 second slot on daytime TV can cost between £1,00 to £2,000. Peak rates during shows like Hollyoaks or Catastrophe clock in at £10,000 to £20,000
Channel 5
-Channel 5 is the cheapest national ex-terrestrial channel to advertise on according to guerillascope's estimates.
-The typical cost of a day rate as it £800 to £1,600. A peak time slot - which can be purchased for breaks during programmes like Neighbors or Big Brother - can cost £2,500 to £4,500
Sky 1
-The approximate cost to advertise on Sky One during daytime shows like stargate atlantis can be anything between £150 to £250. a 30 second slot during peak time between the likes of the simpsons can cost anything from £650 to £1,150
Sport channels
-Rates for a half-minute-long as vary widely depending on the type of sport, the type of advertiser and even the team that's playing. for example, a manchester united v chelsea game will have a different price to sunderland v hull.
-the average estimated cost of 30-second slot on skysports during peak time can fall anywhere between £60 to £750.
-daytime rates for the channel come in at £10 to £50.
-Eurosports rates are different. the channels peak rate ads clock in are £100 to £150, while day rate campaigns cost between £50 to £100.
-A early peak time slot on BT sport will come at a price between £20 to £200 for advertisers while a nught time slot, like those offered during the NBA Action cost a modest £5 to £30.
Other digital channels
-Slots on the Horror Channel start at £50 to £150 for a day rate and go up to £150 to £300 for a peak rate as, which would run during programming like the 1993 version of Attack of the 50ft Woman
-Meanwhile day rates on Animal Planet, E! and hum all come in at between £0 to £50
-The broadcasts audience research Board (barb) claims that the average UK viewer watched 45 TV ads w day without skipping.
ITV
-A 30 second ad during ITV's breakfast schedule between the likes of good morning Britain or Lorraine cost between £3,500 to £4,500, while a peak rate alternative can cost anything from £10,000, £30,000
Channel 4
-On average Channel 4 is cheaper than ITV. A 30 second slot on daytime TV can cost between £1,00 to £2,000. Peak rates during shows like Hollyoaks or Catastrophe clock in at £10,000 to £20,000
Channel 5
-Channel 5 is the cheapest national ex-terrestrial channel to advertise on according to guerillascope's estimates.
-The typical cost of a day rate as it £800 to £1,600. A peak time slot - which can be purchased for breaks during programmes like Neighbors or Big Brother - can cost £2,500 to £4,500
Sky 1
-The approximate cost to advertise on Sky One during daytime shows like stargate atlantis can be anything between £150 to £250. a 30 second slot during peak time between the likes of the simpsons can cost anything from £650 to £1,150
Sport channels
-Rates for a half-minute-long as vary widely depending on the type of sport, the type of advertiser and even the team that's playing. for example, a manchester united v chelsea game will have a different price to sunderland v hull.
-the average estimated cost of 30-second slot on skysports during peak time can fall anywhere between £60 to £750.
-daytime rates for the channel come in at £10 to £50.
-Eurosports rates are different. the channels peak rate ads clock in are £100 to £150, while day rate campaigns cost between £50 to £100.
-A early peak time slot on BT sport will come at a price between £20 to £200 for advertisers while a nught time slot, like those offered during the NBA Action cost a modest £5 to £30.
Other digital channels
-Slots on the Horror Channel start at £50 to £150 for a day rate and go up to £150 to £300 for a peak rate as, which would run during programming like the 1993 version of Attack of the 50ft Woman
-Meanwhile day rates on Animal Planet, E! and hum all come in at between £0 to £50
These are some very good, detailed notes. However, the post is lacking context.
ReplyDeleteCan you add a simple paragraph answering these three questions.
What was the task?
What did you learn?
How will this help you prepare for your exam?
All the best
Mr Cooper