LO2 client briefs

formal/informal
-Contractual (formal)
Tasks are accepted under legal obligation (signed document)
The clients desires and deadlines outlined must be met
Both the clients and media producer must abide by the brief

-Negotiated (formal)
Both the client and media producer make decisions
Through negotiations the brief may be altered

-Cooperative brief (formal)
Two or more media producers/production companies working together to meet the brief
E.g. film producers and different a post-production house

-Competition (formal)
The brief is advertised/given to multiple media producers
The producers dont have to pitch
All the different producers create their product
The client then picks which one is the best
The reward is often just the prospect of getting your project published/ distributed

-Commission (formal)
A median company employs an independent company to produce a product for them on their behalf
The brief is no negotiated between the media producer and their employer/commissioner
However the commissioner might negotiate the brief with the client
The independent company is paid and may receive royalties

 formal brief:
-Written document
-Technical and specific language
-Focused/in depth --> detail, budget, deadlines, requirements
-Majority of briefs are in this style

informal brief:
-Can be as straightforward as a chat over a drink
-Non/limited documentation supporting
-No direct contractual agreement
-No specific requirements outlined initially
These ten to be undertaken and then fleshed out at a later date --> leads to formal brief.

Factors that could impact the potential project management of a brief:
-Explicit requirements --> precisely and clearly expressed or readily observable 
-Implicitly requirements --> implied or understood through not directly expressed
-Requirements that are open to interpretation --> requirements open to your creativity based off the interpretation
-Constraints --> Things you have to stick to e.g. budget








Comments

  1. JCoSS Media Dept14 December 2017 at 12:29

    Again, very detailed and accurate notes but can we add some context to them?

    What was the task?
    What did you learn?
    How will this information prepare you for your exam?

    All the best

    Mr Cooper

    ReplyDelete

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