Unit 2 - Pre-production and Planning

Creative Europe: http://www.creativeeuropeuk.eu/about-creative-europe-desk-uk What they do: -They host events and attended events across the UK. -Organise their own free seminars and workshops about creative Europe. -They attend conferences, festival, and markets. -Funding available through Creative Europe for professionals and organizations -- in creative, cultural and audiovisual sectors. How they help: - The media sub program  supports organisations working in film, television and new media, and offers funding, training and networking opportunities for: •    Producers •    Video game developers •    Distributors •    Sales agents •    Audiovisual training providers •    Organisers of festivals, markets and networks •    Film education specialists •    Cinema exhibitors Results: Through Creative Europe's MEDIA sub-programme, €40 million was invested in ...

Sponsorship: (product placement) What is the purpose of the music video? -To advertise the brand that is sponsoring the video -To promote OK GO Who sponsors it? - Chevy Sonic sponsors the video Why did ok go agree to this? What is their view on music video? -"I like the idea of doing videos that are live recordings. it helps break down the idea that these are all distinct forms of are." - kulash said about being sponsored by Chevy Sonic and how he used the car to complete his idea. Which companies have sponsored Ok Go worked with so far? -Land rover, samsung, and state farm insurance. How much sponsorship did they receive from the company? - $500,000 to $1million What did the sponsorship buy? -Couple of Sonics, including one modified by an L.A. movie car shop with a variety of outlaws swinging arms that are operated by a pneumatic trunk cylinder, plus a mechanically deployed T-bar on the roof to jangle overhead chimes. It also paid to set ...

Crowd-funding Enemy of man: How much money were they asking for? -$250,000 How much did they get? -$255,564 How many backers were there? -2712 because they were convinced that the film would be good because the director, Vincent Regan,  has experience in the film industry and the backers believed that he would create a film that would be successful. Who was the director and why is this important? -The director was Vincent Regan, its important because he has experience in film and is experienced in the film industry. This is important because it would make the backers have some faith in the film and they would be able to trust that the director can do a good job and direct the film so it would be successful. How else is the project being funded? -The project was funded by the public (crowd-funding). the director filmed a trailer for the film which he than used to attract his audience and to attract backers and crowds that where willing to invest so...

Film revenue: What is the film called? -Unsound What was the kick-starter project for? -The kick-starter project was for the film so that it got enough money for the budget that they needed to create the film, eternity fees, sound mixing, colour correction, travel and lodging fees, film festive submission fees. It was used to raise finishing funds for the film How long did they spend developing the concept? -It took 3 weeks to develop the concept How many days do the most successful campaigns run for? -30 days long What figure did they decide on? -$15,000 How did they promote the project? -Social media -Family and friends -Mental health groups -Facebook Groups What is the pyramid marketing structure? -1% - those who are interested and invested -9% - are interested but not invested -90% - will lurk

Pre-production notes: (Budget) Trainspotting: -Trainspotting made in 1996 (was based off a book) -Made for its time -About guns drugs fighting -Over the top of what was happening at the time -Budget £3.5m, small amount for movie -If based of a book the production team will need permission from the author. (Author may ask for               - royalties and some sort of payment to get permission) -Can’t start a film with out a screenplay and screenplay writer. -Important that the producers are from the same team and have somewhat of the same experiences . -Pitch ideas to big companies such as Hollywood like warner brothers. -Getting a investor -Production takes time -Target audience Pre-production: -Known as the run up period before the film -Includes planning -There is an always pre-production document that relate to the product that is  being made -Pre-production is the key to success -Casting, loca...