Unit 2 - Pre-production and Planning

Why evaluation pre-production doc? Evaluating the effectiveness of pre-production documentation is vital in ensuring that the final version that is sent to the production team is effective. If documents aren't checked, they could be the cause of a major planning problem , so it is important the quality of documents is evaluated. How to evaluate: The documents need to be considered in relation to: -Suitability of content for meeting the brief and usefulness in aiding the production team in producing the product. -Suitability of content for the target. Should use: -Positive language -Consideration for the original designer/creator -Specific feedback on any suggested improvement - justifying why it would make the document more effective.  In this sketch of a studio design, it is a clear idea of what the studio is going to look like. The scale is also accurate and to scale and incorporate most of the specific details, for example the lights, the background, the peo...

Concept Art, Visualisation Diagrams, Flat Plans, Prototypes, Mock Ups Concept Art: what is concept art and why is it important? -Concept art is a form of illustration used to convey an idea for any sort of film, music video, short film.  -It is important because it can portrays the message the film or music video may need to release or it can cause the public who are watching have some sort of emotional connection to the production.  Visualisation Diagrams: -A visualisation is a drawing created by hand or digitally showing what something will look like when created. -They are used to plan for still images or products and can be a rough sketch or a detailed final design. -Visualisation diagrams are used to plan for things like costumers, logos, posters, cars or webpage layouts. -It gives you a starting place for the product or service you want to create, that you can make changes to it on the way. -It can be for either just one person or for a team....

1. Explain the client requirements of this brief, outlining which are explicit, implicit and open to interpretation. (10) In the brief what must be included 100% is a promotional video (It implicit they must do so) what must last between 20 and 40 seconds, that is aimed at an audience of between the ages of 8 and 14, this is open to interpretation. The promotional video of the new range should be ready to be launched in five weeks' time, so including models of the shoes. The video should include shots of the footwear range, the name, logo and contact details for the company. The video should also include, shots of the target audience in the street with the product and a range of different camera angles, this is explicit, also shots and movement, shots such as close ups on the shoes, panning videos of the children wearing the product and having fun so they attract customers. The promotional video should be a minimum of four clips and there must be background music that is up-to-da...

 Project Management: Definition: Project management is the role of ensuring that all aspects of a given production run smoothly by overseeing a number of people/departments. The PM would ensure that deadlines are met and the brief is followed by liaising with others and holding them to account. -Project Management is the effective planning and running of a project, from the ideas point to the end product and evaluation -Planning requires an outline of the tasks, deadlines and milestones that will be required to manage the project efficiently -A project timeline schedule would need to be created for the creation of the media product, to include:   1) Tasks that need to be done   2) Deadlines for each task   3) Milestones within the tasks and the overall project. Project Management tools: -Gantt chart--> Designed by mechanical engineer Henry Gantt in 1910, the Gantt chart has had a relatively long run as a project management tool. A...

Usually the people who carry out the research are the people are the digital marketers and communicators that work in a company or pre-production, post-production team that go out and collect data that determine whether the product should be made or if it is successful  Usually the people that do audience research are digital marketers and communicators that go out into public and gather data about their target audience so that they get a clear outline of what people like and if they made perhaps a film what topics would be most successful, for example if digital marketers and communicators go out and do questionnaires in public about which they prefer Marval or DC and the public says Marval the audience researchers will know overall all that the film they should produce and create should be Marval as it was the most popular option from the public. The researchers will also know that the film would be successful because it was the more popular vote between the two topics. ...